Interactive Marketing Blog

One short comment before you read on. This post is not about my insights or analysis. It’s more about more factual things that have been happening over past few days months years. So we have reached a point where we might as well call it as War of for the Web. Yes, the game is [...]

Traditionally Google is not one of those companies which indulges much into advertising since its decade long existence. But for sometime now, Google has been hard pressed to go the traditional advertising using television and print format occasionally – like it used in case to promote Google Chrome Browser. Though we have also seen some [...]

We have seen many online ad formats evolving over the last couple of years. We can only say that online ad space is getting hotter day by day. Advertisers are now putting more stress on engagement coupled with ROI from their each dollar spent.
But once in a while, we come across certain ad formats [...]

It’s been more than 3 weeks, that Microsoft’s decision search engine, Bing got released. From my side, I’d my share of fun with Bing as well vis-a-vis Google. I also did a sort of exercise of using less of Google and more of Bing.
But to be very fair, its sort of cognitive that I [...]

The web’s currency can be defined in lot of ways but primarily it boils down to *attention*. The one with most attention sails through and one with least fades out.
Past week or so, hype has been around Bing (Microsoft’s latest search engine) which nearly got overshadowed by soft launch of Google’s Wave. Some dubbed Bing [...]