Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

My Yahoo! Meme is Live & So is My Wishlist!

September 10, 2009 By: Sampad Swain Category: Microblogging, Random Thoughts, Web 2.0

Couple of days back I tried to get into Yahoo! Meme (Yahoo’s attempt to get a slice of microblogging pie). Today got their invite and I got inside the system to explore more about it. See more into the screenshot below:

To know more about the past and the recent tech fraternity takes read here and [...]

Social Networks over Virtual World; SecondLife’s Second Life!

April 15, 2009 By: Sampad Swain Category: Trend Spotting, Web 2.0

Year and a half back, when I first wrote about Second Life, I was all excited. Things have pretty much changed from then. Second Life could not top netizens’ expectations since major hindrance has been low bandwidth, especially in developing markets like India. So adoption rate of virtual networks has been low.
But it seems the [...]

Facebook = Twitter! How Will Things Be Then?

March 06, 2009 By: Sampad Swain Category: Microblogging, Social Networking

Facebook announced yesterday that it is merging user profiles and fan profiles starting now and allowing users to make their updates public if they so choose at some point in the near future.
Yes, that’s for you as well to think! One thing is sure that most of us use both the services but since Facebook [...]

Is ShahRukh Khan the New Indian Celebrity on Twitter?

January 31, 2009 By: Sampad Swain Category: India, Microblogging

This is new & fresh. Ins’t it? Not exactly since there are one too many celebrities making headlines about either by starting off a new blog or being on twitter. The news around the park is Shahrukh Khan is the new twitterville inhabitant. Again the same old question – Is it for real or some [...]

World Economic Forum Coverage through Social Media

January 27, 2009 By: Sampad Swain Category: Interactivity, Microblogging, Social Media

This is an interesting piece of news. Thomson Reuters will roll out a major social media coverage package for this week’s World Economic Forum in Davos. This is what I like about technology. It can democratize information in a top down manner. Staying on the same, Reuters will use social media to enhance its coverage [...]

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