Interactive Marketing Blog

Couple of days back I wrote a post called “Social Media Disconnect“. I’ve thinking about the same topic over & over again. All the more, going by above post’s title, I guess it should have been “why Indian marketers are so bad at measuring social media”. But will try to generalize it (so that I [...]

A new study conducted by Yahoo! with partnership of Havas Digital, Warner Bros. Media Research, PHD and measurement firm Interpret found out that highly engaging online videos are three times more effective in getting consumers to remember, talk about and search for more information on their brand or product.
More so, there were able to crack [...]

Marketers are spending billions of dollars on social networks. Though social network ad spending has taken a hit from the worldwide economic crisis and the ongoing challenge to develop effective ad models but still the online industry is riding on double digit growth path from last year. eMarketer estimates that marketers will spend about $2.4 billion to advertise on social networks worldwide in 2009, a 17% increase over 2008.

Was going through a post written long back but still somehow makes sense in today’s hyper dynamic web. The topic is quite interesting consider social media is the order of the day and we are still grappling with the metrics/rules of engagement.
It’s about visitor engagement. As defined:

Engagement is an estimate of the degree and depth [...]

Last week, over at twitter as usual I was discussing #socialmedia with some of my friends. Laters, I posted a tweet on the same.
My intentions are crucial at this juncture. It was not to de-value anyone or any organization but more to understand how different social media experts, enthusiasts, evangelists (like me) or simply those [...]