Interactive Marketing Blog

Guest Article: In these dull days of the corporate era, large numbers of corporates are endeavouring to survive the current global pressure. They have been looking towards some common known jargons of the industry for survival or expansion like merger & acquisition, IPO, private equity, debt funding etc. But these all transactions include the big [...]

IndiaPRWire reports that recommendations by personal acquaintances is the most trusted form of advertising by Indian respondents garnering 93 percent votes, according to the latest quarterly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. Editorial content such as newspaper articles and Brand websites follow with 87 and 78 percent votes [...]

Lately, I’ve been talking to few of the advertisers/clients (disclosure: I’m not into selling ads or represent any digital agency) who have been looking for newer avenues to plug in their hard toiled money to earn enough from each buck spend. But they are bit skeptic about how to go into the digital space. While [...]

I fear I’m painting a picture in the dark alleys of traditional versus new media hallways. But this can be the status quo 20XX.
All these time, while I was galloping from one news article/blog post to another about why, where and how social media and how its enabling a new genre of relationships between [...]

You must have heard that Microsoft is going to roll out its new *decision* search engine called Bing soon enough. Formerly known as Kumo, Bing should become available by June 3rd worldwide is the latest offering from Microsoft to take away Google’s Lion sized search market share.
Some have started calling it as “Bing is not [...]