Interactive Marketing Blog

I’ve always admired the possibility that new age marketing presents to us. It gives us marketers (by marketers, I mean everybody who are involved the whole process to make or break a product) another opportunity not to shy away from responsibilites and the belief that customers complete the whole 360* in the product success (I’m [...]

Lately, I’ve been talking to few of the advertisers/clients (disclosure: I’m not into selling ads or represent any digital agency) who have been looking for newer avenues to plug in their hard toiled money to earn enough from each buck spend. But they are bit skeptic about how to go into the digital space. While [...]

Business Standard reported today that the advertisement expenditure (adex) of the digital media (which includes internet and mobile medium) has increased by 74 per cent to Rs 680 crore in 2008-09, according to a survey conducted by Group M.
Some of the factors adding to this growing trend has been:

Growth in the size of the internet [...]

Countless times I’ve mentioned in this blog and zillion times may be offline about why social media or why companies are loosing a big opportunity using this new way of communicating or rather engaging with the audience.
Now this post is less of a rant and more introspective since amongst all those times I’ve pointed out, [...]

Funny right! But few days back while discussing the present & future of online advertising, a friend pulled a bouncer by pointing this question – What do you do when outdoor billboard ads are directly compared with online banner ads?
One thing is for sure – this question lacked the marked difference between outdoor billboards and [...]