Interactive Marketing Blog

Last week, I spoke to Mr. X (name anonymous) who works in a big MNC as his day job but blogs, writes, speaks and gives interviews on noted developments in the tech-media world. Now he has his own fan following, more so, a small community of evangelists who endorses his words and wisdom to the [...]

According to a new study released by Aberdeen Group (published by eMarketer), 63 percent of companies plan to increase their social media marketing budgets in 2009, despite the gloom and doom that major economies have been facing recently.

Moreover, eMarketer estimates that social network advertising alone will rise over 17% this year to $2.35 billion, up [...]

For the last couple of years, Indian advertising business has grown double digits (nearly 20% y-o-y) but what’s in store for the industry has turn out to be a million dollar question!
Different media & research houses are predicting in a different league altogether- ranging from 2% to 9%. Madison Media has the bleakest Outlook. In [...]

Yes, it all about movies and gliteratti. I won’t delve deep into the lights, camera & action mode obviously but some figures did made me happy in a way.
The story is about marketing or more so about “Buzz marketing” which I believe has lost its way to viral or surreptitious marketing gimmicks. Every now & [...]

Last week, two specific conversations about Social Media and that state of things struck me. One being with a fellow mate who genuinely had a point when he mentioned that there are approximately over 75 million blogs in which only a handful few have many readers. Also, there are more people who writes, evangelizes about [...]