Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Gorilla (guerilla) Marketing!!!

September 07, 2007 By: Sampad Swain Category: Digital Branding, Marketing

Guerilla marketing is a low-budget, unconventional spin on marketing that often doesn’t feature the actual product at all. Also another form of stealth marketing, this type of campaign tricks the consumer into thinking about a certain product, without them realizing they have been exposed to commercial advertising. E.g. Apple Mac Mini (Remember!)
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