Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

‘Local Search’ Market in India – How Big or Small & Viable Is It?

August 20, 2009 By: Sampad Swain Category: India, Industry News, Venture Capital

I’m big believer of localization or should I say Glocalisation. Everyday I run through hundreds of data points where I need local information. Some critical, some very critical related to my business needs and some trivial as finding the next Pizza station around my vicinity. I know I can Google it (yeah I trust them [...]

Can Local Search Make Social Networking Platforms Profitable?

May 25, 2009 By: Sampad Swain Category: Social Networking, Strategy, Web 2.0

While I was at this – “Can future social sites survive without search” meme, I stumbled upon more intruiging thought from MediaPost where the author, Matt Greitzer seems to find the panacea for all social networking platforms like Facebook who are having hard time monetizing to the extent of its reach and scale – i.e. [...]

Microsoft Live Launches “Win With Search”

December 04, 2008 By: Sampad Swain Category: India, Industry News, Interactivity

Today microsoft rolled out a new contest with Live Search called – “Win with Search”. This is how it works:

If you’re on the Live Search contest page, you’ll need to roll the Dice and get a double ‘6’ within a 10 minute interval. Every 10 minutes the contest will refresh, therefore, the first user to [...]

  • Categories

  • My Archives

  • My Tag Cloud

  • My Twitter List


Blog Widget by LinkWithin