Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

How Social Media Shaped BusinessWeek’s List of Most Influential Companies

December 12, 2008 By: Sampad Swain Category: Industry News, Social Media, Survey/Analysis

…in a year of losses, they’re building market share, upending their industries, and changing consumers’ lives. Yes, I’m talking about those companies who have surpassed industry expectations and have done a wonderful job in the current financial turmoil. In the words of strategy guru, Gary Hamel – “There’s no standing still; Influence is like water, [...]

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