Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Weekly Wrapup: BlogCampMumbai, Google Reduces Fat, Yahoo’s New CEO and Few More

January 17, 2009 By: Sampad Swain Category: Industry News, Tech 2.0

Got very less time to blog today. Still to wind up last week events, here are the weekly wrapup post from 11th-17th January, 2009 in whatever has happened in Web, technology and few more interesting stuff.
So this week’s happenings are as follows:
1. BlogCampMumbai: Past week was real busy organizing the event along with Moksh, Netra [...]

What is Social Media & Web 2.0- A Crowdsourced Social Experiment

December 22, 2008 By: Sampad Swain Category: Microblogging, Random Thoughts, Social Media, Survey/Analysis, Web 2.0

Today I randomly scribbled tweeted (link) a question to my twitter friends to know what’s their take on the difference between Social Media & Web 2.0. A lot has been said before in this blog and elsewhere about these two consumer internet phenomenon which brought the whole Web under a common roof. Infact, it made [...]

Twitter turns Red Hot

November 17, 2008 By: Sampad Swain Category: Marketing, Microblogging, Online Marketing, Social Media, Web 2.0

By the frequency of my writing about Twitter, it shows that Twitter is the hottest topic around. As I dig deeper, I get amazed about it’s reach, rank & pageviews that it generates. No wonder it’s the most talked about in the Blogosphere – may be in terms of its Business model, Revenue Model or [...]

The “X”-ing Generation: “SOS-CAR” Model

July 24, 2008 By: Sampad Swain Category: Industry News, Media 2.0, Online Marketing, Random Thoughts, Survey/Analysis, Trend Spotting

Click to enlarge the image above.

Internet Generation (or Net Gen) can be classified into 3 broad categories:

1. Wiki Generation
2. B.S.O.S. (Bright & Shiny Object Syndrome) Generation
3. Baby Boomers Generation

First of all, understanding the SOS-CAR model, we have to first see what all activities are being performed by internet users. The [...]

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