Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Must Watch- Indian TechCrunch50 Finalist ‘iMo’

September 16, 2009 By: Sampad Swain Category: Uncategorized

This is one heck of product demo that I’ve seen in a long long time. While watching TechCrunch50, I guess I missed this one. BTW, one more interesting fact – the demo I’m talking about is given by the an Indian startup called iMo @ TC50 this year which developed an iPhone/iTouch app that transforms your [...]

The “App Economy” – How Big Are We Talking About?

August 27, 2009 By: Sampad Swain Category: Industry News, Survey/Analysis

AdMob releases monthly reports on usage pattern for different application across its ad network. For the month of July, the report combines AdMob network data with survey results from over 1,000 users of iPhone, iPod touch and Android devices.
This month’s report suggests not only Apple iPhone’s App ecosystem but it truly reveals the overall “App [...]

Future of Indian Telecom Industry – Crossover From Carrier To Content!

April 22, 2009 By: Sampad Swain Category: India, Strategy, Trend Spotting

I was reading this Business Standard article today, wherein they mentioned that last month India added the highest number of subscribers. Whoa! The numbers are delight worthy IMHO.
To put in pen & paper, here are the numbers (courtesy Trak.in article)

…added a record 15.64 million wireless subscribers. Those subscribers are both GSM and  CDMA combined. Indian [...]

Weekly Wrapup: Internet Ad Revenues Crosses $23 Bn, Twitter India Profile, Skype For iPhone & Few More

April 04, 2009 By: Sampad Swain Category: Industry News, Online Marketing

Here are the weekly wrap up stories from 29th-4th April, 2009 in whatever happened in Web, technology and few more interesting stuff.
So last week’s happenings are as follows:

Using Social Media to Listen to Consumers: AdAge ran a story about how a vocal few in internet don’t represent the majority but could signify a large issue [...]

Is Subscription Model Only Way for Apps to Monetize?

March 03, 2009 By: Sampad Swain Category: Random Thoughts, Strategy, Web 2.0

How much will you pay for an app (for noobs, APP = Application) – be it online or mobile? This is the question for big tuesday!
We all know that we’ve been paying for iPhone apps for a long time. But the state of things right now for iPhone app selling market is murky if [...]

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