Interactive Marketing Blog

Off late, I’ve been collecting some thoughts on e-Commerce in India – the perpetual questions also allures me as well like why isn’t Indian e-Commerce catching up faster like it did in the west, what are the problems other than the usual infrastructure roadblocks, what sort of business models might work better in Indian markets [...]

Yes. I feel that’s true. No, I’m not talking about post-recessionary effects which many dub as the perfect scenario to build a great company. That’s true. But I’m not looking at it from a short-sell proposition but from a long entrenched business cycle which has been evolving from the past 30-40 [...]

Note: This is a 2-part series of covering Location-based Services in Indian context. Below is the 2nd part & 1st part is published here.
As discussed in my yesterday’s post, I tried to present a case wherein the status quo of Indian internet vis-a-vis emerging technologies like location-based services was presented keeping the present status of [...]

Social Media is jumping leaps & bounds lately in India. Although, rants on having more Social Media experts in the circuit than companies itself are doing its rounds but lately what I’ve heard & understood from company execs is that prima facie they want to leverage this medium to show that their faceless brands are [...]

Interesting article at Pluggd.in which prompted to pen down some thoughts on the same. I guess the article title is self-explanatory that Rediff screwed it up for themselves by overhauling its website design. The point of contention is that “users not properly guided are users not engaged“.
Now I’m particularly not in favor of such point [...]