Interactive Marketing Blog

While checking out some of the most famous viral campaigns, I found one of the most interesting snippet. Though FutureLab has covered the topic taking insights of Todd’s campaign on “We didn’t start the viral“, but for me I have a bit different take on it.
First of all, one question that came into my mind [...]

Mass advertising is dying. Just think in a 30 second slot of any prime time television programme, you try to showcase your product in the best possible way. But there is a small problem. Nowadays educated and experienced customer care less about commercials, ads, banners or any form of fancy wording which is forced upon [...]

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis.

Google AdSense for content automatically crawls the content of your pages and [...]

Check out the codes (damn little html codes) which websites or bloggers use to keep a check on the number of users visiting their sites!! There are hell lot of sites like sitemeter, google analytics etc providing this service. But there’s a problem in it. Though not that evident as of now but slowly and [...]

Companies spend millions of dollars in advertisements to woo customers endorse their product. But nowadays companies are engaging themselves in an activity called “Internal Marketing” in the form of word of mouth (WOM) advertisement.

Companies believe that the employees can be the flag bearer of the company in terms of carrying the company’s name to [...]