Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Two sides of Marketing

April 30, 2008 By: Sampad Swain Category: Marketing

Marketing with the help of advertisements are more often than not slapped onto your face through television, billboards, radio, web…blah blah. It’s not that you want to see a baby diaper ad while watching an important news or a bank boasting about its services which is anyway crappy most often while you are intensely watching [...]

Analogy between Human Body & Business

January 31, 2008 By: Sampad Swain Category: Marketing, Random Thoughts, Social Media, Strategy

The picture above says it all; about management, marketing, sales, design, all new social media or SEO etc. By & large, every facet of modern day business can be explained with this model.

Drawing inspiration from the human anatomy, it is interesting to watch that every part works in tandem to bring coherence to our [...]

Marketer’s dilemma – Beauty lies in the eye of the beholder

November 16, 2007 By: Sampad Swain Category: Advertising 2.0, Marketing

Advertising has gone to places where no one could ever think off (starting from television-outdoor-internet…). You see them everywhere, I mean every-damn-where. Some time back, in a very bold move, Sao Paulo’s mayor banned all sorts of outdoor/billboard advertising campaigns as a part of the “Clean City” law. That of course puts a lot [...]

A cue to the future for the marketers

November 15, 2007 By: Sampad Swain Category: Advertising 2.0, Marketing, Online Marketing, Web 2.0

Some time back, I stumbled upon a news report of MSNBC saying that many Europeans are choosing internet over TV. And by and large, the same trend follows across the world. It’s as if we are bored of that stupid idiot box. Actually it doesn’t bring dynamism to our thinking anymore (Crap basically). So most [...]

How those lines say so much about us…!!!

November 01, 2007 By: Sampad Swain Category: Uncategorized

Now this is something which I will aptly called “Weird”. Though most of us will refrain from calling us by that name. But I am sure most of us have and will observe something like this.
No, I am not keeping the mystery unfolded for a long time. I will definitely pull the rabbit out of [...]

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