Interactive Marketing Blog

Recently I interacted with 3 sets of people from the online industry – ones who have adopted to newer ways to engage with audience with Social Media; other being, old school traditional marketers like brand managers & alike who still take internet as a playground to market or push stuff and the last one (the [...]

Last month, I posted this which predicts that January, 2014 will be the year when all sorts of tangible media will see its sharp decline or complete annihilation i.e. tangible forms of media  like newspapers, magazines, books, DVDs, boxed software and video games will see its last daylight; at least in US. So, today this [...]

A new article in MediaPost outlines the strength of 3 biggest online advertising networks i.e. Google, Yahoo & Microsoft in the face of adverse economic condition. It states how search engines are proving to be more resilient despite the worsening economic situation. The study was conducted by AdGooroo, a provider of Web marketing data and keyword [...]

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I’ve been trying out a new ‘Tag Generator’ called Wordle. It selectively picks up the most used word as keyword and it seems I spoke most about Media, Marketing, Technology, Digital Marketing, Online Business, Brand and India mostly in this blog.
So if you’re a blogger, then check if your [...]

There are primarily 3 kinds of marketing moves that decides your future standing.

Marketing steps which are taken only after your competitors have taken which somehow makes you feel that it provides you the cushioning.
Marketing moves which make things happen; makes you remarkable.
Marketing steps which are taken only after wondering what happened.

Now in [...]