Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

The “International Paradox” Settles In – Web Traffic & Monetization in Limbo!

April 27, 2009 By: Sampad Swain Category: Industry News, Strategy, Trend Spotting

The digital divide came alive as I read this article from NYT which reveals some of the most excruciating dilemma that companies trying to spread across the globe are facing right now.
It’s the classical debate between growing traffic and monetization. Online advertising has majorly been the bread earner for most of the web properties; be [...]

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