Interactive Marketing Blog

May be, most of you don’t know but I created a community in Facebook called “Interactive Marketing” about 2 years back. Yes, that’s where even this blog’s name is derived (..and yeah I know that it’s a little less creative too). But what the heck – as long as it serves the purpose of grouping [...]

Today I was going through my blog archives when I realized that I haven’t written about Twitter much in the recent past. Not that there was dearth of any juicy news or any thoughts but it’s just that I didn’t want to add to pointless babble which most of us enthusiasts indulge into.
But today I [...]

Forrester Research released a report which suggests that more than 50% of interactive marketers will increase their spending on social marketing since these inexpensive tools can quickly get marketing messages out through interactive discussion and rapid word of mouth and when properly managed, can deliver measurable results. Also it seems that the tough economy will [...]