Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Is Drop In Indian Print Circulation Unfolding An Interesting Story?

October 14, 2009 By: Sampad Swain Category: India, Industry News

Around end of last year, I wrote an article titled “End of Tangible Media“. In that post, I was more or less ruminating over the future of print media or more specifically any tangible media that we consume in our day to day lives.
On similar lines, ContentSutra posted an article yesterday titled “Widespread Drop In [...]

Do You Own A Website- Pay Attention To Oracle Buying Sun Then!

April 20, 2009 By: Sampad Swain Category: Industry News

Today’s big news is – Oracle Agrees to Acquire Sun Microsystems for $9.50 a share or about $7.4 billion. Now thats the hard deal of it and too bad that IBM couldn’t make the good deal out of it.

Now moving over, I read this interesting post from Om Malik which stopped me for sometime. Before [...]

Can Mobile Apps Save the Music Industry?

February 24, 2009 By: Sampad Swain Category: Digital Branding, Strategy, Trend Spotting

If you remember how Apple iPod changed the whole music industry, then this piece from WSJ will surely ring a bell in your head. The topic in question is the music industry’s future. Of course, we all know how many of us go to the nearby stores to buy that awesome cd/dvd of our latest [...]

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