Interactive Marketing Blog

Note: This is a 2-part series of covering Location-based services in Indian context. Below is the 1st part & next part will be published tomorrow!
If you ask yourself what made *Internet* your favorite hangout place, then surely the one-word answer would be dynamism. Dynamism of content & information in many forms has made internet the [...]

Buzzcity, one of the largest mobile ad networks in the world, has released its fourth quarter traffic numbers. It served 727 million mobile banner ads over the course of the quarter, with a 10% percent increase over the previous quarter. It’s the latest sign of health among mobile ad networks.

Currently, it is estimated that mobile advertising in India is worth Rs [...]