Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

V for Vendetta- IPL vs Indian Political Brigade

April 12, 2009 By: Sampad Swain Category: India, Marketing, Media 2.0, Random Thoughts

Call me purist or whatever but I don’t know why but nothing gladdens me more than when public opinion is stopped from being influenced by those carpet bombed political ads over TV, Radio, Internet and whatever mass media there is.
So in such moves, Indian political parties are stopped from encashing on the popularity of the [...]

Google Launches *Mashup Site* for India Elections 2009

April 07, 2009 By: Sampad Swain Category: India

Elections are just round the corner. With regard to this, Google in partnership with Hindustan Times (HT) has launched a Mashup site to solve one very fundamental issue – information.
Some of the things you will find in the site are:

Latest election news
MP profiles
Constituency statistics
Candidate quotes
Polling booth locations and more, all personalised to your location.

Just specify [...]

25 Pointers to India’s IT Success – BJP’s IT Vision

March 16, 2009 By: Sampad Swain Category: India, Uncategorized

On Saturday, BJP released its IT Vision document for the upcoming elections which paints unfolds a great picture for the future of Indian IT Kingdom involving even the masses and classes to be precise.
The highlights of the 30 page IT Vision document is as follows (Read the bold-highlighted ones bit more carefully):

Multipurpose National Identity Card [...]

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