Interactive Marketing Blog

I know you’re thinking either of these two – jeez, yet another social media guru (they are ones who just read the title and not the rest) and others thinking, lets see what’s this wanabe guru is upto and bash him up.
Don’t worry – you didn’t miss much. At the end of the story, you’re [...]

Off late, I’ve been collecting some thoughts on e-Commerce in India – the perpetual questions also allures me as well like why isn’t Indian e-Commerce catching up faster like it did in the west, what are the problems other than the usual infrastructure roadblocks, what sort of business models might work better in Indian markets [...]

In India, I think we will see more of standalone niche consumer internet business models rather than the next Google or Amazon in the immediate future.
Let me give you a prologue before you think I’m too cocky to state that. Yes, some might think that. But for them, what the heck – you can always [...]

Couple of days back, I went through a post from Forrester blog where “Social Product Management” as a terminology was being talked about. Though the post talks about the term with much caution but surely if you ask me, it definitely makes lot of sense. More because, most part of my work depends on continuous [...]

Recently I met with a friend who’s working for a financial major and he’s been trying to slice the marketing spend on digital media and allied efforts. Now his’ was an unique dilemma i.e. how to splice the cash pool into various marketing efforts, especially in digital marketing. Though every brick and mortar company has [...]