Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Survey: 45 Million Internet Users in India

January 29, 2009 By: Sampad Swain Category: India, Survey/Analysis

Once again, there are some survey results from IAMAI & IMRB International. According to I-Cube 2008, a survey conducted jointly by IMRB International and Internet and Mobile Association of India (IAMAI), India had 45.3 million active internet users and 62.5 million claimed internet users in September 2008.
Now some charts:
The proportion of internet users to the [...]

Survey: 37% per cent of all Internet Access from Cyber Cafés in India

January 22, 2009 By: Sampad Swain Category: India, Survey/Analysis

According to I-Cube 2008, a survey conducted jointly by IMRB International and Internet and Mobile Association of India (IAMAI), 37 per cent of all internet users prefer to access internet from cyber cafe, as against 27 per cent from office and 26 per cent from home. School and college were found to be the most [...]

Survey: 57% of Urban Internet Users between 18-35 Years of Age

January 22, 2009 By: Sampad Swain Category: India, Survey/Analysis, Trend Spotting

According to I-Cube 2008, a joint annual survey of internet users conducted by IMRB International and Internet and Mobile Association of India (IAMAI), more than 50 per cent of 17.9 million active internet users in urban India belong to the age group 18-25 years. This group comprised two categories: college going students (27 per cent) [...]

Survey: 3.3 Million Active Internet Users in Rural India says IAMAI & IMRB

January 15, 2009 By: Sampad Swain Category: India, Industry News, Media 2.0, Survey/Analysis

According to I-Cube 2008, a survey jointly undertaken by IMRB International and IAMAI (Internet and Mobile Association of India), there were 3.3 million active internet users in rural India as on March 2008.
I-Cube which traditionally mapped internet users in urban India has for the first time covered rural India in the survey and the results [...]

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