Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

The Attention Battle: Google Wave, Microsoft Bing and Twitter

June 08, 2009 By: Sampad Swain Category: Random Thoughts, Trend Spotting, Web 2.0

The web’s currency can be defined in lot of ways but primarily it boils down to *attention*. The one with most attention sails through and one with least fades out.
Past week or so, hype has been around Bing (Microsoft’s latest search engine) which nearly got overshadowed by soft launch of Google’s Wave. Some dubbed Bing [...]

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