Interactive Marketing Blog

Couple of days back, I went through a post from Forrester blog where “Social Product Management” as a terminology was being talked about. Though the post talks about the term with much caution but surely if you ask me, it definitely makes lot of sense. More because, most part of my work depends on continuous [...]

Interesting topic was being discussed at Jeremiah’s blog (Forrester’s Web Strategist) today about what B2B brands are discussing about using twitter. Though I’ve already found some answere here & here but I feel that taking Indian angle would be slightly different since the critical mass for agencies to pitch in would be different and also [...]

Forrester Research released a report which suggests that more than 50% of interactive marketers will increase their spending on social marketing since these inexpensive tools can quickly get marketing messages out through interactive discussion and rapid word of mouth and when properly managed, can deliver measurable results. Also it seems that the tough economy will [...]

A new report from Forrester takes a look at how B2B buyers interact with social media and its quite interesting to see that they’re more engaged than their average peers.
Here are the findings along with the graph explaining social technographic profile of technology decision-makers:

The “Overall” column indicates what percentage of those surveyed fell into [...]

Moments back, a friend told me about emerging technology trends and its repercussions on us. So where are we going exactly? 3 trends that have followed suit while we were sleeping all this while were:

Moore’s Law which states that number of transistors on a chip doubles every after two years. Which means in [...]