Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

War For The Web – Is Open Source The Answer?

November 18, 2009 By: Sampad Swain Category: Web 2.0

One short comment before you read on. This post is not about my insights or analysis. It’s more about more factual things that have been happening over past few days months years. So we have reached a point where we might as well call it as War of for the Web. Yes, the game is [...]

Digging For Future Gold in Present Web Apps

October 27, 2009 By: Sampad Swain Category: Random Thoughts, Trend Spotting, Web 2.0

I’ve been doing something below the radar of my social graph of daily routine updates. In the past couple of weeks, I’ve testing many products from major web-tech companies. I know you must be asking why – For starting, let me tell you that it’s one the interesting things that you can do. But thinking [...]

Road to Create a Platform for “Interactive Marketing” Enthusiasts

October 05, 2009 By: Sampad Swain Category: Interactivity, Random Thoughts

May be, most of you don’t know but I created a community in Facebook called “Interactive Marketing” about 2 years back. Yes, that’s where even this blog’s name is derived (..and yeah I know that it’s a little less creative too). But what the heck – as long as it serves the purpose of grouping [...]

‘Social Search’ Is Evolving Fast – Who Should Be Worried?

August 13, 2009 By: Sampad Swain Category: Industry News, Trend Spotting, Web 2.0

Before getting into the answer to the question above, I would like your full attention first. Something big is coming your way! Later don’t blame me that I didn’t warned about it. Something is going to change the way we perceive so-called “Web Search” till now or may be it very well change our habits [...]

‘Facebook Lite’ – Initial Thoughts!

August 12, 2009 By: Sampad Swain Category: Random Thoughts, Strategy

Several sources are now reporting that Facebook is currently testing “Facebook Lite” (though the url might not work right now) which some dub as Twitter version of Facebook but fresh reports from TC has revealed that Facebook Lite is totally a different ball game aimed for very strategic purpose.
As per the reports,

Facebook Lite has [...]

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