Interactive Marketing Blog

Couple of days back I wrote a post called “Social Media Disconnect“. I’ve thinking about the same topic over & over again. All the more, going by above post’s title, I guess it should have been “why Indian marketers are so bad at measuring social media”. But will try to generalize it (so that I [...]

I’ve been writing about Social Media as far as I can remember. If you go through my about me page, then one thing would be certain that by profession I’m into or onto social media. So basically what I mean is I do understand what is social media – what’s the use of it – [...]

I’ve always been fascinated with metrics – blame it on my education background or my dad who put more stress on numbers while taking rational decision. Similarly, I’ve more or less covered quite a few topics on the same like measurement of visitor engagement to a particular website or be it metricizing online video measurement. [...]

A new study conducted by Yahoo! with partnership of Havas Digital, Warner Bros. Media Research, PHD and measurement firm Interpret found out that highly engaging online videos are three times more effective in getting consumers to remember, talk about and search for more information on their brand or product.
More so, there were able to crack [...]

I fear I’m painting a picture in the dark alleys of traditional versus new media hallways. But this can be the status quo 20XX.
All these time, while I was galloping from one news article/blog post to another about why, where and how social media and how its enabling a new genre of relationships between [...]