Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

StumbleUpon Status Quo – Startup Again!

April 14, 2009 By: Sampad Swain Category: Industry News, Web 2.0

Report came sometime back that StumbleUpon, the social bookmarking site has stumbled out of its parent company, Ebay. StumbleUpon which was a subsidiary of eBay for the last two years, today returns to being an independent company. It was taken over by the auction giant in 2007 for $75 million.

Infact, it was predicted sometime [...]

Searching For “Profitable Web Business Model”

March 26, 2009 By: Sampad Swain Category: Random Thoughts

Recently I read this article from New York Times which had an inteview with Steve Ballmer, the CEO of Microsoft on “Why Microsoft Continues to Chase Internet Search” dream.

Lots of nuggets to rant about but I’ll refrain from that and concentrate on one sentence which he eloquently placed in that interview.

There are only three [...]

eCommerce Down While Online Communities Up

December 08, 2008 By: Sampad Swain Category: Industry News, Online Marketing

With the macro and micro economic situation we are in, it shouldn’t be a surprise for all of us that e-commerce sites like Amazon, Ebay, Dell.com traffic is down this year. According to a recent article by ClickZ, the Online Publishers Association (OPA) reports time spent on e-commerce sites dropped from 16.1 percent in January [...]

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