Interactive Marketing Blog

Lately, I’ve been talking to few of the advertisers/clients (disclosure: I’m not into selling ads or represent any digital agency) who have been looking for newer avenues to plug in their hard toiled money to earn enough from each buck spend. But they are bit skeptic about how to go into the digital space. While [...]

Social media usage is on a roll in metropolitan China. In particular, 40% are Creators — those who publish blogs, Web pages, articles, stories, videos, or audio/music content using social technologies.

There are three groups that use social media very heavily: young adults, online shoppers, and the middle class. In response to this environment, online marketing [...]

According to TNS Global (published by eMarketer), 74% of the world’s digital messages were sent through a mobile device in January 2009. To be precise, its about 15% increase over the previous year.
Most of it is driven by emerging markets including BRIC economies viz India, China, Russia & Russia. In emerging markets, the trend [...]

Early monday morning starts with usual gloom and doom since it’s just the end of yet another weekend and start of another busy week ahead. But few nuggets from Digital Marketing in India gave me smiles early in the morning.
First news came in where McCann’s MRM is going to acquire Indian firms for digital marketing [...]

Read an interesting article by Brett McLaughlin from O’Reilly Blog on brains, advertising and state of things. OK, let me put a different way to the blog post version 1.0 (I think Mr. O’Reilly will like it this way). So what we have here is a cord connected between how our brains works specifically how we see, retain and [...]