Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

YouTube’s Bleeding Apparently – Classic Case of Growth, Scale & Profitability!

April 14, 2009 By: Sampad Swain Category: Industry News, Online Marketing, Survey/Analysis

This didn’t came as a surprise to me since we have been hearing about it all this while that Google Video sharing site, YouTube has been bleeding for sometime now. But we were not able to put it in pen & paper.
Now Internet Evolution came up with this nifty analysis wherein it was found that [...]

Microsoft Report: Internet to Overtake Traditional Television by 2010; So where are we?

April 10, 2009 By: Sampad Swain Category: Industry News, Survey/Analysis

In a new report about Internet usage in Europe, Microsoft predicts that Internet will overtake traditional television as the most consumed form of media in Europe by the middle of next year (approximately around June 2010).
RWW also reports that Broadband connections in Europe have grown by 95% in the last five years and the average [...]

Social Media is Mainstream in China; 40 Percent Adults are Content Creators

March 31, 2009 By: Sampad Swain Category: Social Media, Survey/Analysis, Web 2.0

Social media usage is on a roll in metropolitan China. In particular, 40% are Creators — those who publish blogs, Web pages, articles, stories, videos, or audio/music content using social technologies.

There are three groups that use social media very heavily: young adults, online shoppers, and the middle class. In response to this environment, online marketing [...]

Must Read: Razorfish Digital Outlook Report 2009

March 09, 2009 By: Sampad Swain Category: Marketing, Online Marketing, Trend Spotting

Was just going through Razorfish’s (an interactive marketing company) Digital Outlook Report, 2009 (h/t Open Forum). All I’ve to say after reading through is that it’s a must read for all those related to internet, digital media and alike.
The 180 page report has many fillups if you’ve some time to go through. Some of the [...]

Thoughts on Digital Marketing Industry in India

March 02, 2009 By: Sampad Swain Category: India, Industry News, Marketing

Early monday morning starts with usual gloom and doom since it’s just the end of yet another weekend and start of another busy week ahead. But few nuggets from Digital Marketing in India gave me smiles early in the morning.
First news came in where McCann’s MRM is going to acquire Indian firms for digital marketing [...]

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