Interactive Marketing Blog

Today was a big day since the Finance Minister, Mr. Pranab Mukherjee presented the budget 2009-2010 which was supposed to lay foundation for the financial year to come. Though it was promised that the budget would present an inclusive growth and equitable [...]

For the past couple of weeks, its been torrid to say the least. So you’ve not seen much action down here. But rest assure, I’ll get back to action soon enough. Saying that, I’ve couple of things to say before I wrap up this pithy note.
1. Some sort of announcement is due from my side; [...]

Business Standard reported today that the advertisement expenditure (adex) of the digital media (which includes internet and mobile medium) has increased by 74 per cent to Rs 680 crore in 2008-09, according to a survey conducted by Group M.
Some of the factors adding to this growing trend has been:

Growth in the size of the internet [...]

Today where I read this piece from Danny Sullivan about Forbes CEO Jim Spanfeller’s comments on Google, I was wondering about Indian state of affairs. Act two came easy for me when I read this from ContentSutra’s article where Aroon Purie (Chief of India Today) said that he is no more interested in investing in [...]

Ever since, I got into my job role, I’ve been trying to understand various vagaries involved in adoption of Digital Media vis-a-vis leveraging existing traditional channels to enhance the communication and customer engagement for effective results.
This process has led to many digital media conferences, social media marketing summits and numerous meetings with stalwarts of the [...]