Interactive Marketing Blog

Recently I met with a friend who’s working for a financial major and he’s been trying to slice the marketing spend on digital media and allied efforts. Now his’ was an unique dilemma i.e. how to splice the cash pool into various marketing efforts, especially in digital marketing. Though every brick and mortar company has [...]

Monday started with a bright spot, if you’re related to web. Going by eMarketer’s previous two reports, today came out the 3rd report which shows where CMO’s worldwide are focusing. It’s quite pertinent that the need of the hour is more accountability for marketing spends.
The report found out that despite the economy, marketers see budgets [...]

Here are the weekly wrap up stories from 29th-4th April, 2009 in whatever happened in Web, technology and few more interesting stuff.
So last week’s happenings are as follows:

Using Social Media to Listen to Consumers: AdAge ran a story about how a vocal few in internet don’t represent the majority but could signify a large issue [...]