Interactive Marketing Blog

Recently I met with a friend who’s working for a financial major and he’s been trying to slice the marketing spend on digital media and allied efforts. Now his’ was an unique dilemma i.e. how to splice the cash pool into various marketing efforts, especially in digital marketing. Though every brick and mortar company has [...]

Couple of days back, Rajesh Jain of Netcore did some round up post on Indian Digital Media. What he did is interesting and noteworthy in many ways – first, at one instance you get an overall view of Indian digital media space w.r.t. user base and revenue figures. Secondly, we get a broad perspective about [...]

I bet that’s what the broad game plan is! if it doesn’t then again the southward-heading newspaper industry will recoil back to old self and again forcibly show its resentment over search engine in the likes of Google (not Yahoo or Live).
So what’s the idea for saving the industry?
Answer (as of now): News Corp [...]