Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

How To Decide How Much To Spend on Digital Marketing?

November 12, 2009 By: Sampad Swain Category: Industry News, Online Marketing, Strategy

Recently I met with a friend who’s working for a financial major and he’s been trying to slice the marketing spend on digital media and allied efforts. Now his’ was an unique dilemma i.e. how to splice the cash pool into various marketing efforts, especially in digital marketing. Though every brick and mortar company has [...]

Happy 15th Birthday – Digital Advertising!

October 28, 2009 By: Sampad Swain Category: Advertising 2.0, Industry News

Today read an interesting article at AdAge which reminds us of the lineage of the medium which we love so much. On 27th Oct, Digital Advertising completed its 15th so-called birthday and surely it marks a monumental moment for all of us who are attached to it – directly or indirectly.
According to the article, Oct. [...]

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