Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

The All New Technorati.com

October 23, 2009 By: Sampad Swain Category: Uncategorized, Web 2.0

Have you seen Technorati.com recently? If no, then I suggest you should check once before going for this post. And for those unassuming who are wondering what is this Technorati, then good for you guys since as they say – “Ignorance is Bliss!” [btw Technorati is was search engine for blogs; like Google is for [...]

Lessons From Rediff’s Design Approach – “Users Not Guided Are Not Engaged Ones”

September 23, 2009 By: Sampad Swain Category: India, Strategy

Interesting article at Pluggd.in which prompted to pen down some thoughts on the same. I guess the article title is self-explanatory that Rediff screwed it up for themselves by overhauling its website design. The point of contention is that “users not properly guided are users not engaged“.
Now I’m particularly not in favor of such point [...]

Ray Ban “Never Hide” New Viral Campaign

January 10, 2009 By: Sampad Swain Category: Advertising 2.0

This is truly a “WTF” moment! Ray Ban’s new viral for Never Hide is out. It’s damn surprising that to what extent viral can go. BTW wait for the 6.2 foot surprise

Chuck McBride, ECD of Cutwater, the agency behind the base line and the virals, explains the concept i.e. “Never Hide“
It can’t be [...]

Recession Wines For Little Pleasures in Life

December 03, 2008 By: Sampad Swain Category: Uncategorized

Wherever we go, we hear talks about recession and it’s effects. Some may say it’s a phase which will pass by whereas skeptics momentarily nod their head saying we have spooked ourselves to believe that we are into recession. Whatever may be the case (I’m not going in-depth into it) but at least we need [...]

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