Interactive Marketing Blog

Today I was going through my blog archives when I realized that I haven’t written about Twitter much in the recent past. Not that there was dearth of any juicy news or any thoughts but it’s just that I didn’t want to add to pointless babble which most of us enthusiasts indulge into.
But today I [...]

…to woo! I bet it’s a classical idiom (if I can say so) which is required to pull out companies from its financial misery – thanks to the recent economic and financial trouble that we are in.
Last year December, Guy Kawasaki wrote in this Posterous post about his Moscow adventures. Now as they say – [...]

Yes, we all want more. We want more happy customers, more sales, more profits, more repeat purchases, more who spread the word around etc. The word more can be used as an adjective to endless whims & fancies.
Ask a few about why more, then we will get many customized tailored answers. But connotation attached to “MORE” [...]

There is a definite correlation between economic recession and increasing customer service. Atleast, premumably it is. Even so, it can act as a good strategy to increase your customer service levels since its not going to hurt anyone much – neither the company nor the customers. Infact customers will find it more gratifying as they seek more respect and wanted to be treated as individuals rather than mere “Targets”.

Click on the inset picture

There are many things which can make a customer go mad. One of them is lousy customer service. But this inset picture says it all. Just when an unassuming customer is entering a retail shop, he sees this.
Quote-unquote: Management is not responsible for any loss of hand baggage deposited with [...]