Interactive Marketing Blog

It is not new fact that the bloodstream for any consumer internet company is advertising dollars. But to look at it other ways, it also depends on how those ads are being served to the end users. In accord to above statement, Google has filed for three new patent applications that suggest Google’s hopes to [...]

By the frequency of my writing about Twitter, it shows that Twitter is the hottest topic around. As I dig deeper, I get amazed about it’s reach, rank & pageviews that it generates. No wonder it’s the most talked about in the Blogosphere – may be in terms of its Business model, Revenue Model or [...]

There is a definite correlation between economic recession and increasing customer service. Atleast, premumably it is. Even so, it can act as a good strategy to increase your customer service levels since its not going to hurt anyone much – neither the company nor the customers. Infact customers will find it more gratifying as they seek more respect and wanted to be treated as individuals rather than mere “Targets”.

While checking out some of the most famous viral campaigns, I found one of the most interesting snippet. Though FutureLab has covered the topic taking insights of Todd’s campaign on “We didn’t start the viral“, but for me I have a bit different take on it.
First of all, one question that came into my mind [...]