Interactive Marketing Blog

I know you’re thinking either of these two – jeez, yet another social media guru (they are ones who just read the title and not the rest) and others thinking, lets see what’s this wanabe guru is upto and bash him up.
Don’t worry – you didn’t miss much. At the end of the story, you’re [...]

Couple of days back I wrote a post called “Social Media Disconnect“. I’ve thinking about the same topic over & over again. All the more, going by above post’s title, I guess it should have been “why Indian marketers are so bad at measuring social media”. But will try to generalize it (so that I [...]

Was going through a post written long back but still somehow makes sense in today’s hyper dynamic web. The topic is quite interesting consider social media is the order of the day and we are still grappling with the metrics/rules of engagement.
It’s about visitor engagement. As defined:

Engagement is an estimate of the degree and depth [...]

Ever since, I got into my job role, I’ve been trying to understand various vagaries involved in adoption of Digital Media vis-a-vis leveraging existing traditional channels to enhance the communication and customer engagement for effective results.
This process has led to many digital media conferences, social media marketing summits and numerous meetings with stalwarts of the [...]

Last week, over at twitter as usual I was discussing #socialmedia with some of my friends. Laters, I posted a tweet on the same.
My intentions are crucial at this juncture. It was not to de-value anyone or any organization but more to understand how different social media experts, enthusiasts, evangelists (like me) or simply those [...]