Time and again, I’ve talked about Social Media and how’s it evolving from a concept discussed amongst Web 2.0 enthusiasts to the point of mild acceptance amongst marketers and key decision makers. Though it won’t be wrong to state that we still have a long way to go in terms of reaching critical mass of [...]
My comments on a research project by Gaurav Sikka to determine top three/four pop culture influences on mainstream India within few categories like Film, Music, Gaming, Television, Comics, Sports, Fashion/Lifestyle, Educational/Historical, Cultural/Travel etc.
The elephant is rising from the slumber. India is innovating ways to deliver content through mobile phones. This month, one of Bollywood’s biggest film names is releasing the first ever serial for the mobile phone in India.
Infact, reports say that Indian digital technology has grown to an extent of Rs 44,000-crore ($11 billion) entertainment industry. [...]
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