Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Five Key Social Media Questions- Reality Check

April 13, 2009 By: Sampad Swain Category: India, Random Thoughts, Social Media

Last week, over at twitter as usual I was discussing #socialmedia with some of my friends. Laters, I posted a tweet on the same.
My intentions are crucial at this juncture. It was not to de-value anyone or any organization but more to understand how different social media experts, enthusiasts, evangelists (like me) or simply those [...]

Weekly Wrapup: Change.gov, GoogleBomb, Microsoft Layoffs, & Few More

January 24, 2009 By: Sampad Swain Category: Industry News, Tech 2.0

Coming week will be hectic since got some holiday plans. So to wrap up last week’s events, here I go again. Here are the weekly wrapup post from 18th-24th January, 2009 in whatever has happened in Web, technology and few more interesting stuff.
So this week’s happenings are as follows:
1. Microsoft to cut up to 5,000 jobs [...]

100+ Ideas on Signs of Twitter Becoming Mainstream in India

January 22, 2009 By: Sampad Swain Category: India, Microblogging, Random Thoughts

Today started off with an unique tweet which resulted into a dossier of ideas from people far & near. The idea was simple:
“How do you know Twitter has gone mainstream in India?”
Then what followed was really interesting & overwhelming. Before I list down 100+ ways ideas to know that Twitter has gone into mainstream, I [...]

What is Social Media & Web 2.0- A Crowdsourced Social Experiment

December 22, 2008 By: Sampad Swain Category: Microblogging, Random Thoughts, Social Media, Survey/Analysis, Web 2.0

Today I randomly scribbled tweeted (link) a question to my twitter friends to know what’s their take on the difference between Social Media & Web 2.0. A lot has been said before in this blog and elsewhere about these two consumer internet phenomenon which brought the whole Web under a common roof. Infact, it made [...]

9 Reasons Why Twitter is Better than Friendfeed?

December 15, 2008 By: Sampad Swain Category: Microblogging, Social Networking

I’ve been using Twitter & Friendfeed over an year now. It’s so cool how once in a while new technology comes up in the web and we all flock around it. This is what happened to me in case of Twitter and Friendfeed. Though twitter has more followers (approximately 6 million) but recently I’ve been [...]

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