Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Road to Create a Platform for “Interactive Marketing” Enthusiasts

October 05, 2009 By: Sampad Swain Category: Interactivity, Random Thoughts

May be, most of you don’t know but I created a community in Facebook called “Interactive Marketing” about 2 years back. Yes, that’s where even this blog’s name is derived (..and yeah I know that it’s a little less creative too). But what the heck – as long as it serves the purpose of grouping [...]

The Attention Battle: Google Wave, Microsoft Bing and Twitter

June 08, 2009 By: Sampad Swain Category: Random Thoughts, Trend Spotting, Web 2.0

The web’s currency can be defined in lot of ways but primarily it boils down to *attention*. The one with most attention sails through and one with least fades out.
Past week or so, hype has been around Bing (Microsoft’s latest search engine) which nearly got overshadowed by soft launch of Google’s Wave. Some dubbed Bing [...]

eCommerce Down While Online Communities Up

December 08, 2008 By: Sampad Swain Category: Industry News, Online Marketing

With the macro and micro economic situation we are in, it shouldn’t be a surprise for all of us that e-commerce sites like Amazon, Ebay, Dell.com traffic is down this year. According to a recent article by ClickZ, the Online Publishers Association (OPA) reports time spent on e-commerce sites dropped from 16.1 percent in January [...]

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