Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Is Drop In Indian Print Circulation Unfolding An Interesting Story?

October 14, 2009 By: Sampad Swain Category: India, Industry News

Around end of last year, I wrote an article titled “End of Tangible Media“. In that post, I was more or less ruminating over the future of print media or more specifically any tangible media that we consume in our day to day lives.
On similar lines, ContentSutra posted an article yesterday titled “Widespread Drop In [...]

Atomic Unit of Consumption is Publishing Industry’s Greatest Concern

May 07, 2009 By: Sampad Swain Category: Industry News, Media 2.0

If you’ve read my yesterday’s post on growing resentment of content producers of newspaper executives, magazine publishers and alike, then I’m sure I can make another statement on similar lines.

Now getting back to the blame game, it’s been there for quite a while about newspaper execs and offline content producers have been attacking Google [...]

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