Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Twitter Search on Track to Give Google A Real-Time Search Fight

May 07, 2009 By: Sampad Swain Category: Tech 2.0, Trend Spotting, Web 2.0

Twitter is the most hottest startup right now and most promising too. More so, it’s realtime search tool is also one of the reason that most companies like Google, Apple, Microsoft and many more peg it in high regards.
Twitter Search is primarily meant to index your apt search query from mundane updates to apt filtered [...]

Atomic Unit of Consumption is Publishing Industry’s Greatest Concern

May 07, 2009 By: Sampad Swain Category: Industry News, Media 2.0

If you’ve read my yesterday’s post on growing resentment of content producers of newspaper executives, magazine publishers and alike, then I’m sure I can make another statement on similar lines.

Now getting back to the blame game, it’s been there for quite a while about newspaper execs and offline content producers have been attacking Google [...]

“No More Investment in Digital Media” Says India Today Chief – Less Revolutionary, More Reationary

May 06, 2009 By: Sampad Swain Category: India, Online Marketing, Strategy

Today where I read this piece from Danny Sullivan about Forbes CEO Jim Spanfeller’s comments on Google, I was wondering about Indian state of affairs. Act two came easy for me when I read this from ContentSutra’s article where Aroon Purie (Chief of India Today) said that he is no more interested in investing in [...]

SMSGupShup Dubbed As India’s Twitter Boasts 20 Million users

May 05, 2009 By: Sampad Swain Category: India, Industry News, Media 2.0, Web 2.0

SMS GupShup (Gup Shup is an onomotopoetic term for ‘gossip’ in Hindi), the mobile group SMS service that allows users to create mobile communities and broadcast messages is growing rapidly as reported by TechCrunch.
The site has thousands of groups on topics such as finance, entertainment, lifestyle, health, sports and technology and has a huge fan [...]

Five Key Social Media Questions- Reality Check

April 13, 2009 By: Sampad Swain Category: India, Random Thoughts, Social Media

Last week, over at twitter as usual I was discussing #socialmedia with some of my friends. Laters, I posted a tweet on the same.
My intentions are crucial at this juncture. It was not to de-value anyone or any organization but more to understand how different social media experts, enthusiasts, evangelists (like me) or simply those [...]

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