Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Facebook Myths Debunked: Untapped Marketing Potential (May Be!)

March 25, 2009 By: Sampad Swain Category: Marketing, Social Networking

How about these statements for social networks like Facebook: the possibility of using apps increases with age or the most active wall posters are not the most active app users or may be after 30 days of lag time, possibility of acceptance of virtual gifts gains traction. For me, I don’t believe this but would [...]

Indian Social Media Trends & Statistics

January 02, 2009 By: Sampad Swain Category: India, Marketing, Online Marketing, Social Media, Social Networking, Survey/Analysis, Trend Spotting

Good Friend, Nimesh Shah who runs Social Media Agency called WindChimes Communications has done a small survey on Indian Social Media Landscape. Infact, the truth is that there is absolute dearth of good stats and analysis on Indian Social Media Landscape. More so, we are still confused about how many Indians inhabit online space.
So the small survey (in [...]

Impact of Social Media on Consumer Behavior

January 01, 2009 By: Sampad Swain Category: Marketing, Social Media

Yes it has. Infact, it’s  the first question to be asked by any marketer who wants to start using social media. Since conversations have shifted online and people are discussing about brands/service/companies etc via social networks, IM’s, micro social services like twitter, friendfeed, forums, blogs; it becomes pertinent to delve deep to understand if at [...]

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