Interactive Marketing Blog

Year 2008 is on the verge of completion. I’ve personally learnt a lot in this year being active online as well as offline interacting with some great minds. Infact, it won’t be wrong to say that all my readers, my online network friends and those who have helped me along the way have undoubtedly made [...]

…is bleak. Or is it? In this post I’ll talk about Marketing or more so, the core of it. I’ll talk about what was Marketing all about and why it failed along the way and gave away to now present day branding where CMO’s and Brand Managers integrated personality into the brand which essentially gives [...]