Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Storytelling and Product Placement

November 25, 2008 By: Sampad Swain Category: Advertising 2.0, Digital Branding, Marketing

The question of product placement and its storytelling context has been in my mind for quite sometime. We have seen good product placement like FEDEX in Castaway and also the worst kinds (I just don’t want to name them). So I’m putting down my thoughts on how the context which forms the story around the brand [...]

Tags: Advertising 2.0, American Idol, AT&T, Brand, Business, Castaway, Coca-Cola, embedded marketing, Fedex, Product, product integration, Product Placement, product plug, promotional advertisements, Value Proposition

1174Comment (1)Storytelling+and+Product+Placement+2008-11-25+02%3A33%3A54Sampad+Swain

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