Interactive Marketing Blog

Guest Article: In these dull days of the corporate era, large numbers of corporates are endeavouring to survive the current global pressure. They have been looking towards some common known jargons of the industry for survival or expansion like merger & acquisition, IPO, private equity, debt funding etc. But these all transactions include the big [...]

I’m sure you guys have seen the presentation by David Armano called “Brand U.O“. And if you haven’t, then its a request to pull over to SlideShare and go through the presentation once. I know there are already tons of presentations like these  on topics like Digital & Personal Branding but what David presents with [...]

I’m big believer of localization or should I say Glocalisation. Everyday I run through hundreds of data points where I need local information. Some critical, some very critical related to my business needs and some trivial as finding the next Pizza station around my vicinity. I know I can Google it (yeah I trust them [...]

I’m shocked to say the least about the recent sale of web’s one of the best products in terms of technological prowess mixed with evangelical fervour that most of us Friendfeeders shared as a community. But on the hindsight, thinking from a business perspective, somebody has to pay the bills or meet the working capital [...]

I fear I’m painting a picture in the dark alleys of traditional versus new media hallways. But this can be the status quo 20XX.
All these time, while I was galloping from one news article/blog post to another about why, where and how social media and how its enabling a new genre of relationships between [...]