Interactive Marketing Blog

Off late, I’ve been collecting some thoughts on e-Commerce in India – the perpetual questions also allures me as well like why isn’t Indian e-Commerce catching up faster like it did in the west, what are the problems other than the usual infrastructure roadblocks, what sort of business models might work better in Indian markets [...]

In India, I think we will see more of standalone niche consumer internet business models rather than the next Google or Amazon in the immediate future.
Let me give you a prologue before you think I’m too cocky to state that. Yes, some might think that. But for them, what the heck – you can always [...]

Yes. I feel that’s true. No, I’m not talking about post-recessionary effects which many dub as the perfect scenario to build a great company. That’s true. But I’m not looking at it from a short-sell proposition but from a long entrenched business cycle which has been evolving from the past 30-40 [...]

Recently I met with a friend who’s working for a financial major and he’s been trying to slice the marketing spend on digital media and allied efforts. Now his’ was an unique dilemma i.e. how to splice the cash pool into various marketing efforts, especially in digital marketing. Though every brick and mortar company has [...]

Interesting case in question – Does these so-called ‘Freemium‘ models really work? Today I was just going through an interesting post by Emily Steel of The Wall Street Journal who puts her pen on yet another brick on the wall writing about ‘Internet startups diversifying their business models’. So far, so good!
But if you click [...]