Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Must Read: Razorfish Digital Outlook Report 2009

March 09, 2009 By: Sampad Swain Category: Marketing, Online Marketing, Trend Spotting

Was just going through Razorfish’s (an interactive marketing company) Digital Outlook Report, 2009 (h/t Open Forum). All I’ve to say after reading through is that it’s a must read for all those related to internet, digital media and alike.
The 180 page report has many fillups if you’ve some time to go through. Some of the [...]

Why Charging Brands in Twitter is a Bad Idea?

February 11, 2009 By: Sampad Swain Category: Marketing, Microblogging, Social Media

If you are interested in twitter then surely this will be news for you. But I hope you already know about this one that twitter is thinking to charge brands/companies for commercial usage. According to British trade Marketing Magazine (part of BrandRepublic) which held an interview with co-founder Biz Stone reported:
“We are noticing more companies using [...]

Indian Social Media Predictions 2009

December 31, 2008 By: Sampad Swain Category: Advertising 2.0, Digital Branding, India, Marketing, Media 2.0, Microblogging, Online Marketing, Social Media, Social Networking, Trend Spotting

So here we are, 31st December 2008 and my last post for this year. Many bloggers have already talked about their own predictions on Indian Social Media. Though I’ll just try to pin point few of the predictions which we will see happening in year 2009. Though earlier I’ve posted on what won’t happen in [...]

“India Social Media Survey”by Blogworks.in & Exchange4Media on Indian Brands

December 18, 2008 By: Sampad Swain Category: India, Social Media, Survey/Analysis

Good friend, Rajesh Lalwani who runs social media agency Blogworks has tied up with Exchange4Media to run a survey on the use of social media by Indian brands. Though he has tried something of that sort earlier also, but he believes that social media has now gained sufficient traction to carry on a comprehensive & [...]

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