Lately, I’ve been talking to few of the advertisers/clients (disclosure: I’m not into selling ads or represent any digital agency) who have been looking for newer avenues to plug in their hard toiled money to earn enough from each buck spend. But they are bit skeptic about how to go into the digital space. While [...]
SMS GupShup (Gup Shup is an onomotopoetic term for ‘gossip’ in Hindi), the mobile group SMS service that allows users to create mobile communities and broadcast messages is growing rapidly as reported by TechCrunch.
The site has thousands of groups on topics such as finance, entertainment, lifestyle, health, sports and technology and has a huge fan [...]
According to a recent research conducted jointly by General Motors Europe, Motorola, Media Agency-MindShare and Online Testing Exchange (OTX) found out that YouTube users are 1.5 times more attentive and engaged than TV viewers.
The research tool they used used was eye tracking and biometric data to reveal the brand impact of advertising on YouTube as [...]
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