Interactive Marketing Blog

Marketers are spending billions of dollars on social networks. Though social network ad spending has taken a hit from the worldwide economic crisis and the ongoing challenge to develop effective ad models but still the online industry is riding on double digit growth path from last year. eMarketer estimates that marketers will spend about $2.4 billion to advertise on social networks worldwide in 2009, a 17% increase over 2008.

Countless times I’ve mentioned in this blog and zillion times may be offline about why social media or why companies are loosing a big opportunity using this new way of communicating or rather engaging with the audience.
Now this post is less of a rant and more introspective since amongst all those times I’ve pointed out, [...]

Was going through a post written long back but still somehow makes sense in today’s hyper dynamic web. The topic is quite interesting consider social media is the order of the day and we are still grappling with the metrics/rules of engagement.
It’s about visitor engagement. As defined:

Engagement is an estimate of the degree and depth [...]

Last week, I spoke to Mr. X (name anonymous) who works in a big MNC as his day job but blogs, writes, speaks and gives interviews on noted developments in the tech-media world. Now he has his own fan following, more so, a small community of evangelists who endorses his words and wisdom to the [...]

Recently I came across an intriguing presentation of branding and its usage in the pro age of Social Media. The presentation is by Mike Trap and he calls the idea as “scalable intimacy“-the intersection between branding and social media. It is quite refreshing considering the length and breadth of this topic being covered all over [...]